Establishing
a business page on Facebook, that follows your unique brand, is a positive step
in support of putting yourself out in the world.
It
allows you to become connected to a global network of people that can instantly
find your contact details, get a feel of what you have to offer, attain your
website address (if you have one) and can find where and when your next event
is. Facebook has over a billion monthly users, so it makes sense to
advertise your unique business in this format.
Due to
its overwhelming popularity, over 7,000 pieces of new content are uploaded
to Facebook in every second of every day, so being seen amongst the crowd
and finding a new audience can take time, energy and know-how, before it becomes
a profitable financial experience. The Facebook journey does bring many
positive attributes along the way, that help us to become stronger within our
personal identity, brand or business, including overcoming the fear of
being seen, refining what we want to share about ourselves or our business,
regularly writing information about who we are and what we do.
Expressing
your true self through a Facebook Business page is an empowering process as we
get used to sharing ourselves, our work and our unique gifts. The journey
of receiving positive feedback, seeing our popularity increase and of course
gaining new customers can support empowerment. It can also be fun,
thought provoking and unifying as we are able to reach people, places and experiences
that go beyond the borders of our own back yard.